Facebook ads are taking the world of advertising by storm. The social networking itself has completely revolutionized just how people once viewed social networking. However, plenty of experts are still uncertain whether jumping in on the Facebook ads bandwagon is a good move or not.
So what's the verdict? Are Facebook ads worth exploring or should companies stick to what they've already got? Keep reading to learn!
Strength in Numbers
Among the items that Facebook has opting for it's the sheer amount of its members. Almost everyone on the whole planet is on Facebook. It's hard to obtain an exact count with the amount of new members joining everyday; but by early 2010, there is a reported 100+ million members in the United States alone.
The business itself boasts of getting over 400 million users. By the amount of people I know who're Facebook users (that's about everybody), I don't have grounds to doubt that claim.
So if you're looking to achieve as many folks as possible, I daresay that Facebook is the best platform you could ask for. Actually, plenty of individuals are joking about how exactly powerful and undefeated Facebook will be had it been a nation!
Facebook Loyalty
Yet another thing this social network has as an edge may be the loyalty of its members. Or at the least, the huge interest the members still have in it.
A lot of people can't even last per day without logging in on their account. Discuss obsession. However, you probably don't have room to talk since I bet you're also constantly online on Facebook.
This can be a huge deal as it pertains to Facebook ads because you're sure that your ad has been seen by your target market many times each day. And if the amount of games and fun applications making their way over to the social networking site isn't enough, you are able to be confident that the members aren't going to reduce curiosity about Facebook any moment soon.
Easy Targeting
Facebook ads are great since they assist you to zero in on the sort of people your company or product aims to communicate with. It's exactly about choosing the right keywords when you set up your ad.
The ads then show through to the pages of members which match the keywords you have stated earlier. It doesn't just stop there.
Facebook also gives you the ability to check on just how well your ads are doing. Not merely do you get to evaluate your ad in real-time, you also reach see which demographics are clicking on your ad.
To tell you the reality, Facebook basically does all the work for you. It creates the entire process ten times easier, don't you believe?
Facebook vs. Google AdWords
Both Facebook and Google AdWords are giants on earth of Internet marketing. But what type is better?
Google AdWords has admittedly existed longer than Facebook (though not that long). Like Facebook, additionally, it includes a method of matching your ad with the sort of customer you wish to attach with. As an example, if your ad is about dog food, then be prepared to see your ad come in articles and websites that talk about pets and dogs.
Another a valuable thing about Google AdWords is that you have the option of personally picking which websites you need your ad to appear in!
In the issue of targeted marketing, I feel that Google AdWords can reach a larger audience than Facebook since it could penetrate just about any website or blog out there. With Facebook ads , your ads stay only on Facebook. With Google AdWords, you can find your ads on countless blogs and websites (depending on what much you're prepared to pay). The purpose is, you're not chained to Facebook alone.
Cost of Popularity
Still another a valuable thing about Facebook ads is that it's cheaper than AdWords, at the least for now, so there's no better time than now to try it out.
You must purchase Facebooks ads whether or not your prospects click your link. If you think that even just being seen on Facebook is sufficient, then you probably won't have trouble investing in your ads.
You do have an option of paying per click (CPC) or paying per impression (CPM). Naturally, CPM will cost less. With Google AdWords, however, you simply purchase results. Unless your prospects click your link, you won't have to pay for Google a cent. If you're trying to be frugal with your cash, I'd say it's now obvious which platform will work better for you.
19 Useful Tools For Facebook Ads have been known to enhance sales and popularity of an item, company and even personality! However, what's right for others isn't necessarily right for you. This informative article discussed the strengths and weaknesses of buying Facebook ads. The remaining decision now rests in your hands. Test this new promotional method now and don't forget to evaluate the results after!
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